Some Sweet Specs
After hearing time and time again how most sugar-free sweets aren’t up to par, Dr. Jenny and her husband Tom crafted the perfect healthy and all-the-while-mouthwatering caramel comfort. This piece is divisible into three squares, meant for advertising in a carousel-style format on Facebook and Instagram. Check it out below to understand the concept.
The goal was to effectively meet potential consumers in a personal way, appealing to them with an organic vibe. We narrowed this ad’s target audience toward those more minded about their health and combined real-world art (the middle square’s illustrations with the melted caramel-stained background scan) to do so.