Meet Raw Health

Project Specs

Raw is a natural pain reliever and a family business. Since rebranding, Paul and Laura needed a bright and appealing animation to tell their tale to a broad audience age of 30 to 60 while remaining true to their values. The end product was this youthful yet timeless introduction above.

For: Raw Health Products
Partners: Kelly Bumb and Kailee Akers
Role: Character illustrations, animation, scripting
Type: Illustrations, Motion Graphics
Tools: Adobe After Effects and Illustrator

Character Development

1. Sketching and style contemplation…

[doodle of Paul]

2. Illustrating a whole village…

[transferring/transforming character basics]

3. Drum roll please! The gang’s all here…