Raw is a natural pain reliever and a family business. Since rebranding, Paul and Laura needed a bright and appealing animation to tell their tale to their target audience of 30 to 60-year-olds while remaining true to their brand.
Watch the Video
1. Sketching and style contemplation…
[doodle of Paul]
2. Illustrating some “Rawesome” folks…
[transferring/transforming character basics]